Pinterest still isn’t as popular as Facebook, but that doesn’t make it a waste of time, especially if you’re a blogger. If you use the platform to its strengths, you can significantly increase traffic to your website along with many other benefits.
Still not sure why you should consider adding this chain to your portfolio? If so, you’ve come to the right place. Below, we’ve outlined some of the main benefits of using Pinterest as a blogger.
1. Create another source of traffic for your website
If you want to build a successful long-term blog, driving traffic to your website is crucial, regardless of the blogging platform you choose. But even more, it is crucial to diversify the origin of your readers; Putting all your eggs in one basket is a risky game, and your blog could suffer significantly if a sudden change occurs.
Although building traffic through Pinterest can be time-consuming, it’s a great way to get more people to your website. The platform works like a search engine, meaning others can discover you if you take a strategic approach with your pins and boards.
2. Find inspiration from other creators
No matter how passionate you are about something, you’ll likely have times when you struggle to come up with ideas. It happens to the best of us, and in these circumstances one of the best things you can do is look to others for inspiration.
One of the core features of Pinterest is that you can discover boards and pins related to topics that interest you. And you don’t even have to try too hard for these; you’ll often see them in your home feed.
To get the most out of this tip, it’s worth following users who make you want to create content, as well as those who are in the same field as you. Then all you have to do is open the app the next time you feel like you’re out of ideas.
3. Meet like-minded people
Regardless of your creative pursuit, building a community is one of the most crucial things you should consider doing if you’re in it for the long haul. The people you have around you can help motivate you when you lack momentum, while giving you tips and tricks to improve your content.
Pinterest is a great way to meet like-minded people. You can catch others’ attention by saving their pins, in addition to leaving a thoughtful comment. You can also start a conversation via DM and potentially make a new friend.
Once you’ve met people on Pinterest, you can interact with them on other social platforms like Instagram and Twitter.
4. Pinterest is less toxic than other platforms
Of course, no social media platform is inherently toxic. However, it can be quite easy to fall into the toxicity trap on certain platforms – Facebook, Twitter and Instagram being the three biggest examples.
While all of the social networks mentioned above can be great for establishing an online presence, it’s not worth it if your mental health is going to suffer. If you’re looking for an alternative, you might find Pinterest worth considering.
Generally speaking, Pinterest is filled with less vitriol than many other platforms. The company also introduced a creator code in 2021, which is mandatory for all users. Some parts of the code include not harassing others and fact-checking before posting content.
If you want to grow as a blogger, it’s worth diversifying where you spend your time online. While you may be intensely focused on one platform, you may find it a bit more difficult to grow organically, and you may also unnecessarily limit your potential reach.
When you use Pinterest as a blogger, you indirectly increase your audience elsewhere. People will click on your website and if they like what you have to offer, they might choose to follow you on one of the other platforms you are active on.
6. Shelving Ideas for Future Reference
Have you ever seen something online that inspired an idea for a potential future blog post? Did you forget to write it down or save where you found it? If the answer is yes to either, you might find Pinterest to be a useful tool to make sure it doesn’t happen again.
With every post you see on Pinterest, you can save it to custom boards on your profile. If you don’t want others to see them, that’s fine; making them private takes little effort. When you’re ready to act on the ideas you’ve saved, you can consider adding them to your content calendar.
7. There are a large number of users
Perhaps one of the main reasons why so many people are put off by Pinterest is that it’s not as big as some of the other major social media platforms. But calling it small would be a mistake.
According to Statistical, Pinterest had 431 million monthly active users in the fourth quarter of 2021. Earlier that year, that figure was 478 million. With less competition on your side than on many other platforms, this presents a huge opportunity for you.
If you’re willing to be patient and regularly post valuable content to your Pinterest page, you could dramatically increase your blog’s audience.
If you want your blog to grow long term, keeping an eye on your performance is a good idea. You can use Google Analytics, but it’s also worth looking at how successful your strategy is on each social media platform you use.
On Pinterest, you can convert your account to a business account for free. When you do this, you will have access to many metrics, including:
- Outbound clicks
- Your top performing pins
You’ll have to wait a while for those numbers to start rolling in. Once they do, however, you will have a lot of valuable information that will show you where you can adjust your strategy.
Pinterest is a powerful tool to create your blog
Pinterest is one of the most powerful social media tools for building a presence on your blog. The number of monthly active users is large, but you will encounter less competition compared to many other popular online spaces.
If you’re willing to take a long-term approach and adapt your strategy based on what you learn, you can create a great source of additional traffic for your website. Plus, you can grow your social media presence elsewhere.
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