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Audi’s new ad video sparks outcry after copying blogger’s script

The new advertising video for luxury car brand Audi in China has been accused of copying word-for-word Chinese social media influencer Beida Mange’s script for a video he posted last year.

The ad, featuring famous Hong Kong actor Andy Lau, caused public outcry among Chinese netizens over Audi’s plagiarism.

Audi posted the ad on Chinese social media platforms on Saturday. That same evening, Mange, a blogger with nearly 4 million followers on the Douyin short video platform, posted a video accusing the brand of copying one of his 2021 video scripts.

In the video, Mange does a frame-by-frame comparison between his video and the Audi ad, revealing that the wording between the two is almost exactly the same. This includes a poem the blogger says he composed on the same day last year, and he has a record of him posting the poem on his WeChat Moments last year.

“I have worked in the internet industry for over 17 years, and this is the first time that my work has been copied verbatim for commercial purposes,” said the blogger, a graduate of the prestigious Peking University. and specialized in the production of educational content.

After the ad was posted, some netizens left comments asking Mange if he had copied the Audi ad, which he says is very “confusing”.

Audi issued an apology on Sunday morning for the plagiarism and said it removed the ad from all platforms.

The statement said the video was produced by London-based advertising agency M&C Saatchi, and Audi asked the companies involved to remedy the editorial infringement.

(Cover photo via CFP)