Blogger media

Blogger’s Park: The Rise of Content Entrepreneurs

Neel Gogia

Influencer marketing was gaining momentum in the country from the onset of the pandemic. While the pandemic has hampered a majority of businesses and industries, it has given marketing influencers a nitrogen boost. There has been a surge in the number of content creators and brands investing in it.

However, content creation as we know it today isn’t just about influencer marketing; it goes much further. In my opinion, the term creative economics sums it up best. In broad terms, the creator economy refers to the influencers and social media creators who monetize their content online – from fashion bloggers, tech YouTubers to live streaming players – and the businesses and brands built around these. creators. This gives people a chance to specialize in their passion thus creating opportunities for them to make money online. I firmly believe that as we move into the age of the Web3, the designer economy will drive next generation growth in India.

Content-takers

Social media is no longer just for entertainment; it is now a universe in itself. It has become impossible for brands to ignore these mediums today because they must reach the public where they are present. By using influencers as part of their marketing plan, brands are reaching out to their potential audiences.

Influencer marketing has brought immense change to the market over the past few years, but its real potential has been revealed during the pandemic. It is one of the most dominant parts of social media, which has not been used to its full potential by brands before. Social media marketing has already made its way into MBA programs. Platforms like Coursera, LinkedIn, Udemy and many more already have many courses around them and with increasing traction towards influencer marketing we can expect to see it as part of the curriculum as well. .

The influencer to brand owner career path is already in full swing – from Deeksha Khurana to Tech Burner, creators are launching their own brands. This, in turn, helps them boost our economy and usher in a new career path for generations to come.

Over the past few years, we have seen a huge shift in the way content is consumed, especially in India. A major factor that has led to this change is the ever-changing technology and its increasing accessibility. New platforms have appeared with different modes and methods that allow creators to make money. The return on direct investment through these platforms is impeccable.

The future of the content economy

Non-fungible tokens (NFTs) have become the focal point of all eyes. The booming wave of the NFT community has snowballed and many celebrities are collecting and auctioning digital tokens. Artists, celebrities and even sportsmen settled in this sector. This is gradually giving the entertainment media a run for its money. It’s also the next big thing for content creators. With this growing trend, the short video app Chingari has unveiled its very first crypto token $ GARI, and it is, in fact, one of the first social networks in India to issue crypto tokens.

The rise of influencers and the decentralization of media have led to a modern type of economy: the economy of creators. Companies are gradually embracing influencer marketing, blurring the lines between content and commerce. This growing digital trend has quickly spread to all sectors, including education, automotive, beauty and health.

According to Google Trends, search for the term “influencer marketing” is growing 5,000% every month, and the industry is expected to be worth $ 13.8 billion by the end of 2021. Statistics clearly show that both content and influencer marketers are the future. marketing.

The author is co-founder, IPLIX Media

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