You will always need a growing audience to read your blog posts and engage with your content as a blogger. One of the key aspects of a successful blog is knowing your audience, posting blog posts regularly, and having a secure SEO-optimized website.
Social media is a great tool for bloggers to grow their business and make their website more visible, consistently reaching more people. Other than that, it is a great tool for receiving feedback as people are more likely to leave a comment or share a post.
Not all bloggers need to manage the social media aspects to be more successful, but it certainly helps if you devote enough time to it.
Let’s see how social media can help you succeed as a blogger and how having a secure website via VPN service, SSL certificate and strong passwords will help you with SEO rankings.
How can social media help your blog?
According to Statista, around 3.6 billion people use social media globally, and by 2025, those numbers are expected to rise to 4.41 billion.
There are 4.66 billion active internet users worldwide, and according to blogging statistics from a recent survey, about 60% of internet users read blogs regularly. This means that 2.796 billion Internet users, or just over half, read blogs, while social media has 800 million more people.
Those 800 million social media users could be potential readers of your blog. You surely won’t be able to attract them all, but the potential growth of your blog via social media is possible.
The Small Engaging Positions and Regularity program
As a blogger, you can create engaging posts that will draw viewers to your blog through social media. We live in fast-paced times and most people have short attention spans. In other words, you can’t capture their attention with long messages unless they already know you.
Therefore, you can create small social media posts that will immediately capture the interest of the audience. Something quick, concise, and interesting will inspire them to learn more about your blog.
Another advantage is that you can post regularly. On Facebook, for example, you can boost your posts so that people around you, their friends or strangers who are potentially new readers see them and, if done well, engage.
Social media can feel more personal
The advantage of social media, as a blogger, is that it can feel more personal. People are more likely to leave comments or react to your social media posts than your personal blog because they are used to it.
Some might even share your posts, and by reading their opinions, you can either take their input to better shape your writing, or gauge their reactions and even directly see what they would like to read.
Connect with more people through social media interaction with hashtags, photos, GIFs or videos
People are more likely to care about something if they can relate to it. You have a shortcut to get to know other people through social media, especially because of interactions through hashtags, photos, GIFs, or videos.
It doesn’t matter what type of blog you have, even if it’s a corporate or business blog, there are some causes you can show your support for. You can do this on Twitter, Facebook, Instagram or other social media platforms.
You can also use hashtags to connect with more people, showcase what you stand for, create memes, GIFs, videos to make them laugh, or use photos for various purposes. You can use these social media marketing strategies to vigorously promote your blog.
Should you use social media as a blogger?
Of course, social media isn’t for everyone, and depending on how well your blog performs and what it stands for, you might not even need it. So let’s review the pros and cons of using social media as a blogger.
Benefits of Using Social Media as a Blogger
- Build your online presence
Social media ultimately helps you grow your online presence as a blogger. The more followers you have, the greater your credibility and authority will be. It can drive more traffic to your website and even email subscribers.
Networking is also a plus, as you can interact and get to know other like-minded bloggers, not just regular readers, and who knows what kind of collaborations you can do. Finally, it is a great marketing tool where you can also promote sales in your business.
- See what other people are attracted to and how they interact with your content
Social media is a great tool for understanding how the general public perceives you and what people are talking about. Other than that, you can see what attracts others. You can also check out your fellow bloggers and use their content as inspiration for yours.
Since people are always sharing their thoughts and feelings, it’s a great learning tool, not just about what’s popular or outrageous. You stay up to date with the latest industry trends online.
If you want to improve your ranking, social media can improve your SEO. When you link your active social media accounts to your blog, it appears more professional and credible. This will send a signal to search engines to consider you trustworthy, which will help you rank for your keywords.
- Increases your chances of getting PR agencies / brand deals
Companies are always studying the market and looking for future bloggers for various collaborations. When you start using social media as a blogger, you increase your chances of being found by these agencies. If you’re lucky enough and sign a deal, in the end, you have social media to thank.
Disadvantages of Using Social Media as a Blogger
- Organization – Social media posting or blog content?
Once you start using social media as a blogger, you will constantly face the dilemma of writing a social media post or blog content on your website. Social media posts may be buried in the News Feed, but blog content will still be present on your website and drive traffic.
- Time – Work across multiple platforms
Working on multiple platforms takes time and you may not care about your blog as much as you used to. You will have to work even harder than before since you have to post more regularly than on your website to stay relevant on social networks. You may even need to hire people if your business grows.
- Freedom of expression and compliance with the terms of the platform
Social media is not about free speech, and you can easily have your posts deleted or even lose your account if you react positively or negatively to a controversy. You lose some of your independence as a blogger if you use social media.
That’s why social media is a double-edged sword, and essentially it’s a gamble. Social media is primarily a marketing tool, whereas if you invest the time and take care of your blog, you can be just as successful.
How to make your website more secure and increase your SEO ranking
Security plays an important role in SEO rankings, and if your blog isn’t secure, you won’t attract too many visitors. The average business website is attacked 44 times a day resulting in data loss, loss of access, stolen personal information and poor SEO rankings. Here’s what you need to do to make your website more secure, attract more visitors, and improve your SEO rankings.
Use a VPN service
If you use a VPN service, your data is encrypted, which helps you fight against hackers, viruses or malware. A VPN service will help you both commercially and in your spare time, allowing you to disconnect from the network in the face of potential online dangers. For more useful information about VPNs, you can always read more about the social media accounts of the biggest VPNs, for example, Nord VPN Linkedin.
Buy an SSL certificate
Most people will scan your website URL before making purchases, accounts, and some will only browse your website if it is secure. URLs that begin with “https//:” instead of “http://” have an SSL certificate, and they are encrypted and secure, just like your connection with this website. That little “s” can make all the difference between a good website and a bad one.
Use strong passwords
If several people have a password to access your website, make sure they have a strong one, containing numbers, letters and special characters. It’s tempting to set up something easy to remember, but it can compromise your site.
Update your website regularly
Never miss updates if you want to have a secure website. Make sure to always update your plugins and all other applications associated with your website. Hackers can easily breach your security if it is not up to date.