It’s no secret that Instagram can help people earn thousands of dollars, and while models and influencers used to earn the most, now moms are coming out on top.
‘Blogging mums’ have become hugely popular in recent years, with stars such as Stacey Solomon, Ms Hinch and Binky Felstead all becoming online sensations thanks to their content and parenting tips.
He also saw their income skyrocket, and new searches by Cartwright and Butler revealed how much the top ten “mumfluencers” could earn, with mother-of-four Stacey, 32, leading the way.
Cartwright & Butler used the Instagram Money Calculator to calculate the highest estimated earnings, per post, of the UK’s most influential mums on Instagram.
We’ll take a look…
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1. Stacey Solomon
Loose Women star Stacey has seen her Instagram account grow immensely popular in recent years, with the mother-of-four now boasting five million followers.
The 32-year-old is known for documenting her and her fiancé Joe Swash’s family life on social media, and regularly updates her fans on everything from cleaning to home renovations.
Stacey is mum to Zachary, 14, and Leighton, 10, from previous relationships, and she shares son Rex, two- and five-month-old daughter Rose, with Joe, 40.
While she’s carved out a career as a TV presenter, as well as becoming a fixture on Loose Women, Stacey’s Instagram account can also top up her bank balance well.
New research estimates she could earn £12,268.73 for just one sponsored Instagram post, and if she made one a week, that means she could earn £637,973.96 a year. wow!
2. Mrs. Hinch
Ms Hinch is the definition of an Instagram sensation, having found fame through her social media account.
The 32-year-old, real name Sophie Hinchliffe, has amassed a huge fanbase with her savvy cleaning tips, household hacks and DIY hacks.
She has landed many lucrative brand deals with different cleaning companies and has even launched her own range of homewares in conjunction with Tesco.
However, Sophie saw her fan base grow even more after becoming mum to two-year-old Ronnie and nine-month-old Lennie, whom she shares with her beloved husband Jamie, 42.
She now has an incredible 4.4 million followers on Instagram, where she documents her life with her young family, her cleaning tips and her ongoing home renovation.
It is estimated that Sophie could earn up to £10,596.62 for a sponsored post, which if she completed one every week could earn her £551,024.24 annually.
3. Louise Pentland
Louise Pentland first launched her Youtube channel in 2010, and it’s safe to say that her career has gone from strength to strength ever since.
The 36-year-old has become one of the most popular bloggers and influencers to date, with 2.9 million people following her Instagram account alone.
She covers everything from lifestyle and travel to beauty and mental health, and can regularly be found sharing adorable snaps alongside her two daughters, Darcy, who she shares with her ex. husband Matt Watson, and Pearl, whom she shares with current boyfriend Liam O’Neil.
Cartwright & Butler research estimates that Louise could earn around £9,660 per sponsored post, and she can supplement her entries through her successful Youtube channel – where she could earn around £835.32 per video.
Overall, it’s estimated that Louise could make over £500,000 each year from her blogging business.
4. Sam Faiers
Sam Faiers rose to fame as part of the cast of The Only Way Is Essex, but after leaving the show in 2014 she managed to start several new ventures.
The 31-year-old launched her own line of children’s toiletries and also founded the skincare brand Revive Collagen.
She and her older sister Billie, 32, saw their careers take off when they starred side by side in their own reality TV series, The Mummy Diaries, which followed their new lives as mums.
Sam, who is currently pregnant with her third child, shares Paul, six, and Rosie, four, with longtime partner Paul Knightley.
It’s estimated that Sam could earn up to £7,103.14 per Instagram post, with a total of £369,363.28
5. Billie Faiers
Billie also left TOWIE at the same time as her sister Sam and became an Instagram sensation thanks to her family content.
The 32-year-old shares Nelly, seven, and Arthur, five, with husband Greg Shepherd, 37, and fans loved watching the family on their hit TV show, The Family Diaries.
Billie has also launched her own childrenswear ranges with George at Asda and regularly collaborates with fashion brand InTheStyle on clothing collections.
The star is believed to take home around £5,795.20 per sponsored Instagram post, and if she shared just one a week she could earn a total of £301,350.40 a year.
6. Rochelle Hume
Rochelle rose to fame as a member of girl group The Saturdays, and after the group broke up, she launched a successful career as a television presenter.
The 33-year-old star married JLS star Marvin Humes in 2012, and fans continued to follow the couple’s journey as they welcomed children Alaia-Mai, eight, Valentina, five, and Blake, one. .
Rochelle has also started her own business, My Little Coco, which offers a range of baby items including shampoo and creams.
The mother-of-three is estimated to earn around £5,037.83 per job, for a total of £283,427.04 a year.
7. Giovanna Fletcher
Giovanna and Tom Fletcher thrilled fans in 2013 when they revealed they were expecting their first child together, having tied the knot in 2011.
Author Giovanna, 35, and McFly star Tom, 36, are now parents to Buzz, eight, Buddy, six, and Max, three.
The two can be found regularly sharing snaps of their family life on Instagram, where doting mum Giovanna now has over two million followers.
She is also the founder of Happy Mum Happy Baby, a parenting platform, and Tom is a children’s author.
Giovanna is thought to earn around £4,271.26 per sponsored Instagram post, bringing home a huge £261,967.16 per year.
8. Lucy Mecklenburgh
Lucy Mecklenburgh also found fame on The Only Way Is Essex, but in 2013 she left her in order to pursue other projects.
The 30-year-old then launched a fitness platform and published her own book, before appearing on Celebrity Island with Bear Grylls, where she met Coronation Street actor Ryan Thomas.
Lucy and Ryan are now engaged and are parents to two-year-old son Roman, with a second baby currently on the way.
While Lucy has always boasted of having a large number of followers on Instagram, she saw her popularity increase by becoming a mom, and she regularly shares parenting tips and updates with her fans online.
Lucy is estimated to earn around £3,695.88 per Instagram post, and if she completes one sponsored post per week, she could take home around £222,105.52 per year.
9. Georgia Kousoulou
Georgia Kousoulou and Tommy Mallet are one of The Only Way Is Essex’s most popular couples, with fans following their romance from the very beginning.
Georgia, 30, and Tommy, 29, delighted fans when they revealed they were expecting their first baby together, and in May 2021 she gave birth to adorable son Brody.
The mother of her social media has since undergone a complete transformation, as she swaps partying for playdates and family vacations.
Georgia’s popular Instagram profile could see her take home £3,534.11 per post, with a grand total of £192,185.76 a year.
10. Binky Gangrestead
Made in Chelsea star Binky Felstead surprised fans when she revealed she was expecting her first child with ex-boyfriend Josh Patterson.
The 31-year-old welcomed daughter India in 2017 and became one of the most popular “blogging mums” to date.
She and Josh separated, and Binky has since moved on with Max Darnton, whom she married in July 2021. Binky also shares baby Wolfie with Max.
She continues to document their life as a family of four on Instagram, and her sponsored posts could see her take home £3,263.88. Binky, if she completes a post every week, is expected to make £190,273.72 a year from her social media account.
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