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YaYaYum Boards owner goes from food blogger to charcuterie board purveyor in Grapevine

YaYaYum was the name of Ayesha Patel’s food blog on Instagram. Today, it’s the name of his charcuterie and pasture board business, YaYaYum Boards.

“It’s really just a nickname that was catchy,” Patel said. “It’s always been a business name for me.”

YaYaYum Boards specializes in handcrafted pasture boards. The company offers classic or deluxe cheese charcuterie boards, meat lover board, seasonal fruit board, dessert boards, brunch boards and holiday-themed boards. Patel also sells pasture tables, which can span 30 square feet and feed 250 people. Prices range from $12.75 to $3,200.

The first charcuterie platter Patel said he ever had was a $5 meat and cheese platter from Walmart. In college, Patel said she and her friends made charcuterie boards for “The Bachelor” parties.

After Patel graduated from the University of Arkansas in 2019, his mother suggested he try selling his boards online.

“I thought it was a crazy idea,” Patel said.

Patel started by posting announcements on local social media pages. After working in her parents’ home for about a year and a half, Patel’s business was successful enough for her to buy her storefront in July 2020.

With Grapevine’s many local businesses and history with wine, Patel said it was “really great” to open a store in its historic downtown area.

“Grapevine is a great community, I really love it,” Patel said. “I mean, wine and cheese go together perfectly.”

Patel said she loves creating what she calls perfect bite-sized, amazing-tasting combinations. It’s important to try different flavors together, she says.

“I’ve noticed that when people eat perfect bites, they do a little dance,” Patel said.

One of its combinations includes brie, honeycomb and prosciutto. Another has blueberry vanilla goat cheese, dark chocolate and honey.

Patel recently started hosting workshops in the space, and she said she plans to rent the space for classes and other events.

“Our councils bring people together,” Patel said. “It’s more than what’s on the board. It’s about creating the conversation that goes with it.

YaYaYum Tips, 112 E. Texas St., Grapevine. 817-722-6057. Opening hours: Tue.-Wed. 10 a.m.-2 p.m., Thu.-Fri. 10am-6pm, Sat. 9am-4pm, Sun 11am-3pm